One of our first ideas for Main Street was a corset shop called ‘The Wizard of Bras.’ For some reason, Walt didn’t like it.
-Bill Martin, Imagineer, Disney Legend Inducted 1994
Walt Disney Imagineering: A Behind the Dreams Look at Making the Magic Real
page 13
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Yet, several decades later we got Jessica’s of Hollywood
But they took down the sign!
The Jessica sign sort of reminds me of the lamp from A Christmas Story.
Fragile–that’s Italian!