In 1969, one of the promotional tie-ins for the grand opening of the Haunted Mansionwas the “I Scream” Sundae provided by Carnation. The sundaes were sold at the Carnation Gardens Plaza and the Carnation Ice Cream Parlor on Main St. In the photo below, you can see the Carnation Plaza Gardens at Disneyland (thanks to Daveland for the picture).
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What a cool poster – have never seen that one before!